Look is Vera
Wang's latest fragrance for women. Vera
Wang, of course, is best known for her bridal
wear, and the fragrances (with the notable
exception of the wildly popular, geared-towards-the-young Princess)
have been squarely in the bridal mold: pretty,
romantic, essentially conservative. Look aims
to break out of that mold. It's tied to Wang's
ready-to-wear line rather than the bridal line,
and purports to be "bold, seductive and
captivating" and "luxurious, prestigious
and modern":*
Look is Princess’ sophisticated older
sister — but it isn’t about an
age. It’s about a confidence level.
It’s also making the statement that
we are now a fashion house which does bridal,
rather than a bridal house that does fashion.
And we’re not about a skintight evening
dress; we’re more artsy.*
Vera Wang Look was developed by perfumer Annie
Buzantian. It's available in 30, 50 and
100 ml Eau de Parfum, in 30 ml Parfum Elixir
and in matching body products, and can be found
at major department stores.
